New Blog: Enhancing Social Norms Programs: An Invitation to Rethink "Scaling Up" from a Feminist Perspective

Written by Rebecka Lundgren for the Community for Understanding Scale Up (CUSP)

Over the last four years CUSP has reflected critically on what it takes to adapt and scale our approaches effectively and ethically. During 2020 and 2021 we focused on what we would recommend to achieve effective, ethical and sustainable adaptation and expansion of our approaches. We explored what ‘feminist scale’ might look like and mean.  While previously, as a group we focused on the challenges we encountered with adaptations and expansions of our program, this time we considered what kind of adaptation and expansion we would like to see.  Our methodologies were based on feminist principles, but we found that these principles were frequently lost when others took them to scale: namely, the focus shifted to numbers, geographic coverage, efficiencies, rather than on the process of scale. We have many stories of how organizations have used our programs without providing follow-up support to enable them to grow their newly germinated ideas into action.  Most of us had not heard the term ‘feminist scale’ but rather noted that the term ‘feminist movement(s)’ was common. Would using new terminology broaden our vision of scale and better communicate the values behind our work?  In this blog, we share our reflections in a new CUSP document.  

Read the full blog